Facebook Takeaway
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By Patricia Newbury & Sabine Albers
Being part of the fSpace team is great and we love the opportunity to attend the awesome events and workshops hosted here. We kicked off our first Business class this week with www.madhatmedia.com.au perfect for all Business Page Facebook Virgins out there.
Here you go, these are our top three takeaways;
Tip 1. Tone your brand
When you setup your Business Facebook page you want to ensure your name and logo are consistent with your excising online presence, maintaining your brand awareness is key. Keep in mind the general “tone” of your brand in your descriptions, as you want your page to be appealing to your potential customers!
Once you’ve published your page your going to need to start thinking about content.
Tip 2. Finding Followers
People love to be entertained there’s enough boring daily routine out there. So give your future followers what they want! Entertain them, give them something to look at and be inspired by. People want to be engaged and here’s another helpful reminder: Facebook is NOT for selling! It is there to help communicate, connect and engage people with your brand or service. Once you got them interested then you connect them to your sales channels.
Some Facebook facts;
- 60% entertainment
- 30% Education
- 10% product
Once you have a few posts published you will need to find followers. The best way to get started is rounding up your friends and family for help! Share your new biz page on your personal timeline and make sure your awesome friends like and share your page on their timelines. Invite, bribe or just simply return the favor in mutual likes, in the end it’s all about sharing the love between like-minded people!
Tip 3.Like your insights
Graphs, stats and numbers are boring, but if you really want to grow your page you need to know as much about your followers as possible. So learn to love the Facebook “insights” section. All of the information here is good to know but your most valuable info lies in your ‘Reach’ & ‘Posts’ tab. Here you see how many people your posts are reaching and which posts in particular are creating the most engagement. Remember those are real people like yourself that are seeing your message.
Engagement is key to getting your page out there in front of an awesome crowd. The more your followers like, comment and share your content the more chance their friends also have of seeing it.
You could get lost in the sea of information that is out there and I hope these three tips will get you off to a pretty good start!
Be sure to join me at our next workshop on Thursday 23rd July by Mad Hat Media here at fSpace. We will be covering all you need to know about LinkedIn. Or just come for a free trail and get inspired by just being here at fSpace.
Sign up now for our next Business Class and get excited and inspired to growing your business: https://www.facebook.com/events/1469089460056567/